New Profiles: Upgrade your business’s digital presence and boost your visibility

September 8, 2020


Screenshot 2020-09-12 at 10.45.08 AM.png

In a world with more travel restrictions, fewer physical interactions, and work from home being the new norm, how do you continue business as usual... when it’s unusual? It’s clear that business relationships are going online, and those that struggle to adapt and improve their online presence will fall behind.

But it doesn’t have to be that way for your business. What if you could put the spotlight on your company 24/7, 365 days-a-year and let new business opportunities effortlessly find their way to you online, regardless of where you are? The new enhancements to profiles on Serai help you do just that. Upgrade your business’ digital identity for the new normal - all the way from showcasing your products to your production facilities, and controlling who sees what information so that you can easily build trusted business relationships online.

New profile sections to highlight all of your business strengths

Showcasing your company’s strengths is key to connecting with the right partners online. With our enhanced company profiles, you can now add more information about your company so that when potential partners discover your profile they can easily learn all they need to know:

  • Company information
  • Products
  • Customers
  • Services
  • Production Facilities
  • Certifications
  • Sustainability & Compliance

To get started with the new profile, all you need to do is login if you’re an existing user. If you need help building your profile, check out the useful articles in our Help Centre

Upload videos to engage more of your audience

Previously on Serai, you could only upload photos to your showcase sections. But now with every profile section, you can now upload one video and up to ten photos to make your profile more engaging. Simply embed your video with the video’s URL. You can now add factory tours, product line videos and other videos that showcases your business. Learn more about editing your showcase sections.

Upload Video to your showcase

Make your showcase discoverable

With each item in your showcase, not only is it important to give it a title and description, you can now add relevant tags to further describe it’s characteristics. This helps your showcase items appear in search results more frequently and helps potential business partners find you.

Control your information transparency with visibility settings.

We believe that sharing information helps build trust, and our goal is to help you share more about your company online so that you can grow your business relationships. According to McKinsey, being more transparent with your business information and supply chain can help win the trust of your end consumers.

However, we understand that there may be some business information you want to keep private. That’s why we’ve introduced visibility settings for each showcase section, helping you to control who sees what information on your profile.

Control your visibility
  • Public: Anyone on the internet can see this information, including through major search engines and when you share your profile link.
  • Serai members: Anyone with a Serai profile can see this information
  • Your network: Anyone you’re currently connected with can see this information.
  • Private: Only your team members can see this business information. This will limit your ability to be found by other businesses on Serai. It’s recommended that you make your business information available to Serai members or the public.

For more information on visibility settings, visit our Help Centre.

Registered users on Serai can get started with these new profile improvements starting from today. Be sure to let us know how your experience goes and don’t hesitate to contact us if you need any assistance at

Experience the new profile now

If you are interested in building your own profile and establishing your digital presence for the apparel industry, new users can sign up here.

Not ready to build a profile? Join Serai to search our database and find new business partners.

Stay up to date with what’s happening at Serai by following us on social media and joining our newsletter.