Founded by HSBC and based in Hong Kong, Serai has the strength of a global bank and the agility of a start-up. We are here to create new solutions to shape the future of international trade.
Serai’s mission is to simplify global trade, and we are starting with the apparel industry. We help companies of all sizes connect, build trust and trade. We empower them with tools and information to understand their supply chains and manage their risks.
We are a team of designers, developers, product managers, supply chain specialists, and that come from 20 different countries and speak 19 languages. We are a diverse team in all senses of the word but united in a vision to disrupt global trade and build a culture based on a shared set of values.
"What does simplicity and empathy have to do with product design? A lot if you ask me. Understanding our users and their needs is at the core of creating simple and intuitive user experiences"
"Changing the status quo is no easy task. That’s why we’re committed to partnering with likeminded businesses that share our vision of easier, faster and more transparent global trade."
“Good people make good teams. Good teams make good culture. And good culture is essential to our success as a company. Our focus on diversity and equality is evidenced by our 50% female leadership and through internal training and education we continue to grow together.”