Build relationships and grow your apparel business online

Serai connects apparel buyers, suppliers and manufacturers digitally to build trusted relationships with simple information sharing.

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Grow your digital presence

Build and amplify your digital presence by showcasing your capabilities on Serai

Find business partners

Search, find and connect with business partners from around the world

Become part of a community

Network with businesses in the apparel industry and stay up to date with the latest industry trends.

Showcase your business

Create a free online profile for your apparel business in minutes

  • Build trust instantly by highlighting your company awards, certifications, sustainability and compliance efforts
  • Share your profile with anyone outside of Serai and easily update your profile as your business changes and grows
  • Demonstrate expertise by showcasing your current customers
  • Engage potential partners with photos and videos of your business, products and factories

Network online

Search, find and connect with other businesses

  • Easily learn about potential business partners and view their sustainability, certifications and compliance.
  • Share your profile with anyone outside of Serai and easily update your profile as your business changes and grows
  • Search and find businesses that offer the products and services you're looking for. Instantly get in touch.

Stay up to date with the industry

Keep up with new trends and optimise your digital presence - all in one place, digitally

  • Get access to industry news and content from thought leaders
  • Stay up to date with what's happening in your network as well as trending searches on Serai
  • Share your profile with anyone outside of Serai and easily update your profile as your business changes and grows

Why we exist

Global trade is complex, fragmented and ripe for disruption…

We understand that navigating new markets is a pain point for every business. Backed by HSBC’s 150 years in trade, our purpose is to simplify the way businesses build relationships to help them overcome the complexities of international trade.

About us

Finding new business opportunities on Serai is simple, easy and efficient.

Learn how it works

What's new at Serai...

Managing Risk in the Digital Era - a Focus on Apparel

Watch the full webinar and read a summary of the latest trends and best practices for effective risk management in the apparel industry.

December 3, 2020

Browzwear: Optimise your apparel business with 3D digital technology to stay on top of changes in the industry

Get to know Sharon Lim, CEO of Browzwear, as she shares her unique vision and how adopting digital technology can elevate your business.

November 30, 2020